The folks at the new generation affiliate network, PepperJam, have a new series on their blog, “Meet The Affiliates”. The first interviewee is established affiliate marketer, Sam Harrelson.
I enjoy these types of interviews, as they provide good insight and sometimes a juicy marketing nugget is revealed:
affiliate marketers are going to have to engage with the new paradigms of marketing that are being created around more social sites (I’m not a big fan of the term “social media” because I think the web is inherently social). Social networks, niche community sites and highly customizable platforms like Twitter are going to demand more from marketers than just posting up a banner or bidding on a click. So, as affiliate marketers, we are going to have to engage increasingly niche and fragmented audiences in order to stay relevant and profitable.
To read more of the Sam Harrelson interview, head on over to the PJ blog.
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