Did you know that Flippa, the biggest most established online marketplace for “buying and selling websites” has had sales of more than $30 million, since it opened its door in June 2006 and today gets 90,000 visitors a month. Those are HUGE numbers. But why?

Let’s take a look and see.

Why would someone buy an established website?

There are many reasons for this, and also keep in mind that there are different types of sites being bought and sold. It’s abit more obvious why someone would buy an established website, because of the built in revenue and traffic. You could then add it to your portfolio of passive income or resell the site (again) at a later date. Makes perfect sense, provided of course, you do your due diligence and snag a good website.

Why would someone buy a new, not yet established website?

But how about a new website, one that was established recently and has no traffic or revenue. Why would someone buy this type of website? There’s a BIG market for this type of website, and let me tell you why.

Not everyone knows how to build a website, yet. Not everyone knows how to set up basic on site SEO, not everyone knows how to create a blog, not everyone knows WordPress and it’s back end system, etc etc etc.

And make no mistake about it, as Flippa’s numbers prove above, there’s great demand for site creation, as a whole. Be that a company site, a personal blog, a niche product site, a new site, an established site, etc. And buying a ready made site is the way to go!

Below are ten reasons to buy a website today.

  1. Buy because virtual property has value, just like real estate property – Score a good domain name in a hot niche and it might become the next business.com success story.
  2. Buy because of the established revenue and traffic, it would normally take months or even years to reach this peak on a new website.
  3. Buy because on a new website all has been done for you, then you can concentrate entirely on site promotion and marketing. Or adding content. Your choice!
  4. Buy because Flippa rocks as THE online marketplace for buying and selling sites.
  5. Buy because the site has a snappy design you would have to pay through the nose otherwise to get.
  6. Buy because good site sellers are worth their weight in gold. On Flippa, there’s a handy dandy feedback feature and its used on every auction. Look for feedback as you would on eBay, and find the top sellers.
  7. Buy because you want a site that has X number of features and you don’t know or don’t have the time to DIY. What such features? Maybe a forum, a job board, an active community, email list, premium WordPress theme, premium WordPress plugins.
  8. Buy because the price is right.
  9. Buy because you want a leg up on the competition. Maybe you need a vertical market and someone is selling the top site in your particular niche. Buy now, laddy!
  10. Buy because “fill in the blank” here. Why would YOU buy a website?

via PR Web